Carl’s Jr. has a long history of over-the-top sexualized marketing techniques, by which I have been disgusted for years. I won't even post the awful ads here. But their latest horror:
A rare gem, eh?
We could talk about oh so many things. First, the idea that to be "memorable" you have to be as scantily clad and sexualized as possible. Second, the objectification of women as represented by "Miss Turkey" who actually represents A BURGER. An OBJECT. And third, the gaping men at the end—asfjafjkdfaklsfjd. They wouldn't be looking if she were wearing more clothes, would they? And we women always want them to be gaping at us, don't we? So to get any attention from males (which is of paramount importance, in fact the only purpose to the female existence) we should wear less clothing.
I saw this commercial on actual TV. It was during a Jazz game on ESPN. They market this filth to men, telling them that to be a man means you objectify women. Being a man means you consume women as products. Being a man means sex is part of your daily intake, and it's funny and clever to do this at the expense of women. If you don't like this stuff you're a wimp, or homosexual, or some other ridiculous label. (Because you're actually being caring, responsible and humane by not liking it, you aren't a man.)
Also—to be a woman means you actively want sex all the time, even if you don't say it. You are an object for men and you choose to be it, because look at this woman choosing to be an object.
So here’s what you can do if you’re as disgusted as I am.
1. CONTACT Carl’s Jr. Let them know you’re horrified! This garbage continues because the culture supports it. If we create a culture that doesn’t allow objectification of women, it won’t happen.
2. “Dislike” the video on Youtube.
3. Refuse to eat at Carl’s Jr. I have had this pact with myself for a few years now, and during one family vacation it seemed Carl’s Jr. was the only option. While eating some disgusting salad all I could think about were the disgusting ads—and all I could do was write about it on a little wimpy feedback note. BUT if every single person who was disgusted contacted them? It would change things.
4. Blog about it! Show us your feedback notes and empower your people to do something, too.
It can be easy to get discouraged and overwhelmed in the sea of advertising muck we’re swimming through. It is easy to say, ehh, my wimpy feedback note won’t make any difference. It’s already seeped into the whole culture and I’m just one person.
Rise above that laziness and do your part. “By your actions or your silence, you, too, enter the fray.” –Albert Camus
In other words, your silence is your support. Even if you say, "Oh, that’s awful,” in the corner of your own heart or even aloud in your living room, if you don’t make that voice heard it will be drowned out by those who are willing to speak up—right now, that’s Carl’s Jr.
You standing by and idly watching gives your permission.
Oh, p.s.—Carl’s Jr. isn’t the only fast food joint going the objectify-women-to-sell-burgers route. Note Arby’s:
Really Arby’s? I thought you were so family-friendly.
And Burger King:
*Apparently Burger King’s awful ad was paid for by a franchise, not the Burger King corporation. So they’re trying to deflect the controversy with that. Hmpf. Regardless of how or why the ad got out, it’s still reaching people. And it’s still completely misogynistic and terrifying.